Sprout Day Savannah

This was a project during graduate school at SCAD. The goal was to create a promotional campaign that took on a social issue; my issue was beautifcation of the parks and neighborhoods in the city of Savannah.

Through a multi-day festival, Sprout Day Savannah promoted involvement in the beautification by all members of the community. Each attendee at the festival would recive a Sprout Day bag that provided them tools to plant flowers and trees in the yards and neighborhoods. All of the giveaways were biodegradable and created with eco-friendly materials and inks.

I was responsible for conceptializing the solution, naming it, deisgning all necessary logos, graphics and icons, as well as all of the content production. This project received the 2014 Adobe Design Achievement Award.