Hey! I’m Michelle.
Designer passionate about, well, a lot.
And one of those passions is design! As with many of my fellow designers that embarked on this craft before the internet, I began my career in the trenches with blue lines, process printing, analog video editing, and good ol’ photo border tape (seriously, it was a thing!). As our industry evolved, so did my passion for design. I transitioned to digital and multimedia design eventually finding my design home with user experience and product design. My other loves are knitting, baking and exploring with my family.
- UX Design
- Visual Design
- Multimedia Design
- Cross-Team Collaboration
- Complex Systems & Wicked Design Problems
UX / Product Design
A human-centered design approach to answer what is feasible, viable and desirable. My experience spans Enterprise SaaS products to B2B and B2B2C products and websites in agile environments across multiple time zones.
Wicked Design Problems
I specialize in complex problem-solving that goes beyond user personas and dives into user segmentation, behavior patterns, and cognitive interactions to design solutions that are laser-focused on solving user problems while navigating ambiguity, assumptions, and risks to align with business objectives and metrics.
User Research
Successful UX starts with strong research. I collaborate with UX research teams to perform discovery sessions, surveys, ideation, moderated and unmoderated interviews, and concept tests to translate user needs, style guides, and requirements into elegant solutions for complex problems.
Agile Environments
Cross-functional team collaboration is key to launching successful and timely products that are feasible to build. Rooted in agile methodologies, I have extensive experience as part of engineering scrum teams to ideate using wireframes, low and high fidelity mockups, and prototypes.
Visual Design
With a strong attention to detail and a keen eye for typography, color, imagery and space, I collaboarte with multi-disciplinary teams to deliver high quality visuals and unique brand expressions.
Digital Design
My experience as an agency designer and multimedia specialist has allowed me to collaborate on digital projects ranging from marketing campaigns to video production and motion graphics. I have extensive experience collaborating with marketing teams to design websites that convert visitors to clients through clear value propositions.
Print Design
I am experienced in the fast-paced, high-energy environment print projects often require. With the ability to handle multiple, multi-component projects and deadlines, I have extensive knowledge of file preparation for the development/production of goods, gathering and evaluating quotes, negotiating and managing jobs, and working with vendors, plus the ability to apply business and management expertise to achieve financial and operational objectives.
Multimedia Design
I have a love of multimedia design. The roots of my career started at a post-production house where I was an offline editor and graphic designer. My video experience has come full circle as more brands look to video and animation to stand out in the crowded social media market. I am very comforatble switching gears from UX and graphic design to multimedia design utilizing Adobe Premiere, AVID Media Composer and Adobe Animate.