UX/UI

AMERICAN NOMAD Preservation Box Website

This was a really fun project to work on because I had never done much research on subscription box services and it was a relatively new business venture that was becoming popular in the industry.

The goal for this project was focused on storytelling, which is the root at everything AMERICAN NOMAD does, and take users on a journey around the world and into the studios of the artists that crafted the products for the boxes.

My Role

My role for this project was to work deeply focused on research to understand the subscription service and identify what inspired their users the most to invest in a monthly subscription.

Once the initial research was complete, we went through a lengthy design process that included proof of concept testing as well as weekly design briefs to company executives.

Tools Used

Sketch
Photoshop
Axure RP
Shopify