Initiative for Climate Action Transparency

The goal for this project was to standardized the ICAT brand as they expand their initiatives. They had a working logo already in place, but wanted to explore additional options that were move visual.

We went through a logo exploration process with their internal teams through sketches and color explorations. They utlimately decided to continue using their exisitng logo since it was already identified with the organization, but updated the typography and put it into vector format.

From there, I worked with them to develop brand assets such as PowerPoint and report templates. The goal for each design was to communicate the ICAT message of climate action through a refreshing color palette and imagery.