Featured Projects
Nielsen Sports
UX & Visual Design
Nielsen Sports has become the global leader in sports intelligence and measurement providing solutions to businesses around the world to help them better understand and engage with their audiences. I worked with product owners and engineering to enhance the user experience and refresh the UI to create an interactive tool that highlights the power of data analysis. The result was a dashboard that introduced a new level of analytics that enabled their clients to quantify successful brand strategies and automate countless reporting tasks.
United Nations/UNOPS
Graphic & Multimedia Design
The United Nations Office for Project Services (UNOPS) mission is to help people build better lives and countries achieve sustainable development. As a part of their “on-call” design team, I was responsible for the development of visual and graphic concepts, design, pre-press and printing/production process oversight of elements of visual communications and publications. Through my work with them, we have been able to highlight life-changing programs around the world and provide the tools to communicate across cultures and through language barriers.
AMERICAN NOMAD
E-Commerce, Graphic & Packaging Design
AMERICAN NOMAD is a socially-concious retailer that focuses on ethically made goods. Communicating their brand ethics was vital to the launch of their online retail store. My role for this project was as the art director responsible for branding all aspects of the company from their logo, style guides, packaging, catalogs, photo shoots and e-commerce site. I worked intimately with their executive team to craft a brand that focued on storytelling and humanity. Our efforts resulted in a social media following of over 23,000 in the first year, spotlight stories in national magazines and online publications with company growth that grew to support artisans in over 18 countries.
The Association of the United States Army
Graphic Design
The Association of the United States Army is a private, non-profit organization that acts primarily as an advocacy group for the United States Army. As part of their 230th anniversay, they wanted to launch a public campaign that highlighted the soldier’s service in all U.S. engagements. I worked hand-in-hand with their Board of Directors, along wtih a panel of General Officers and the Library of Congress to craft signage that celebreated sacrifice and the evolution of the American soldier. Additionally, the project required intense coordination with large venues such as the MCI Center and the city of Washington, D.C. for the placement of the campaign.
Phoenix Marketing International
UX & Visual Design
Phoenix MI helps their clients elevate their brand, refine their communications and optimize their customer experience. My role for the project was to integrate user experience methodologies across the spectrum of their product offerings. This involved introducing UX research methods, establishing a design system and elevating the experience and design of their enterprise product. The result was a platform that enabled PMI to grow their product offerings and provide users with a delightful experience that focues on visualizing data. We eliminated repetitive tasks performed by account holders allowing them more time to work with customers.
Union of European Football Associations/UEFA
UX & Visual Design
UEFA is the governing body of European football and the umbrella organisation for 55 national associations. They identified a need to monitor and verify marketing and media rights on a worldwide basis to protect their brand and product rights, such as international and national sports federations, event owners, clubs and teams as well as purchasers of rights, such as sport sponsors and partners. My role for this project was as the lead UX architect and designer. With the launch of the dashboard, we were able to increase internal productivity by cutting-down on manual tracking tasks and resolve hundreds of brand violations in half the time.