Branding/Visual Design/UX UI
american nomad
Collaborating with a socially-conscious brand to introduce a new approach to consumerism focused on compassion and storytelling with makers around the globe.
Background
The project began before the brand launch and was truly a partnership to build all ncessary visual communications for the brand from their e-commerce website to packaging graphics.
Challenges
The greatest challenge was some initial research was completed to understand their target audience and market, it was still a new company that wanted the ability to evolve their brand as they expanded into the market.
My Role
My role for this project was as the creative director to set the vision and strategy for the e-commerce site and marketing products.
Tools Used
Illustrator
Photoshop
InDesign
Shopify
Lightbox
Large Format Printing
e-Commerce Website
As the cornerstone of their brand launch, the e-commerce website approaches online shopping from a new perspective focused on sharing the stories of the items they procure through the lens of the artists and cultures.
Seasonal Catalogs
AMERICAN NOMAD’s seasonal catalogs are an intimate snapshot of their artisan partners and one-of-a-kind goods they procure. The goal for each catalog was to be a piece their shoppers would want to sit down with over a cup of tea and learn more about cultures, traditions and artists.
Packaging
Going beyond labels and tags to share the stories of the artists and cultures that make each item.
Rebranding
As the brand grew and evolved, a need was identified to rebrand the logo and marketing materials to share a higher level of storytelling about their brand that communicates their mission and values.